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Technology in business - RFID takes on the counterfeiters

Jim Riley

6th February 2011

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Another gem of a video from the BBC Business team. This is a great example of how technology can be harnessed to improve profitability by protecting the intellectual property or brand reputation. RFID tags (radio frequency) have been around quite a while but their unt cost made them uneconomical for use in protecting high volume manufacture - until now. The rapid growth of counterfeit products, particularly from emerging markets like China, creates problems for firms that have invested heavily in product innovation or branding.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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