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Technology in action - behind the scenes at the Ocado warehouse

Jim Riley

27th July 2010

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This seven minute video has been produced by Ocado as part of its flotation process. It is designed to explain to potential investors how Ocado has used technology to create competitive advantages in the online grocery market…

The senior management team at Ocado tell the story during the video - lots of great footage of technology being used as a competitive weapon. Really useful material to help explain how a genuinely online business attempts to compete with the main grocery supermarkets.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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