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Technological change - the “consumerisation of technology”

Jim Riley

30th January 2012

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This is a neat two-minute video from The Economist (in October 2011) which provides an ideal introduction to a key concept - the “consumerisation of technology”. Essentially this is about the integration of consumer tech products into the world of work. The main example provided is that of the smartphone, but you can apply the same concept to other hardware products such as tablets and also to software as a service (“SaaS”) such as cloud-based storage.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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