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Teaching market share using penguins & buckets

Jim Riley

22nd December 2009

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Stuck for a way to explain how competitors battle for market share in the business world? Here’s a resource that might help…

This classic clip from Jeux Sans Frontieres in the late 1970s sees GB battle it out with Holland (NL), France (F), West Germany (D), Belgium (B) and Italy (I) to win the largest share of the water dripping into the penguin compund. The analogies with business are great. Demand = the water fall. Market share is the level of the water in plastic tubes into which the penguins are trying to deposit their takings. Competitor activity - the accidental (and sometimes deliberate) gamesmanship on display. Add in some classic commentary from Stuart Hall…

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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