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Surveys in the news -  some useful cautionary advice

Jim Riley

13th September 2008

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I came across this excellent recent series on the BBC website which encourages us to take news stories based on surveys and statistics with a large pinch of salt…

The five-article series looks at issues such as the misuse of survey responses (we see so many surveys in the business news) and misleading use of percentage calculations.

Well worth a quick read and perhaps adding as a link on your business VLE course.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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