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Strictly and X-Factor Drive Demand for Pizza

Jim Riley

1st October 2009

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A hat tip to Gavin Chatterton for flagging this super news story that provides a neat alternative to the useful lesson on Dominos Pizza…

Lots of business studies nuggets squeezed into this story in the Times:

- Growth of online sales
- Impact of TV advertising
- Market shares: Papa Johns has 138 outlets, compared with Dominos 600
- Market research: their pizza tastes better than Pizza Hut (allegedly)
- Organic growth strategy through the opening of new outlets
- Inferior goods and joint demand (econ)

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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