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Strategic change - the story of Whitbread

Jim Riley

22nd February 2012

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A neat, short video here about Whitbread - the former UK conglomerate which has refocused its business portfolio on coffee shops and budget hotels in recent years, exiting non-core sectors such as health clubs and brewing. The video would make an ideal starter resource for students wanting to use Whitbread as the base for some business strategy research.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.