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Stay small and focused - business lessons from Adele

Jim Riley

24th May 2011

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Love this article in the Independent which examines why soul superstar Adele looks destined for long-term, not just short-term success. There are some key business lessons in there for students. Adele point-blank refuses to diversify from her core music product - the album. No festival performances; no arena gigs; no selling her tracks to be used in advertising. She’d rather stay focused on her core audience and provide them with value (no more album re-release rip-offs). Porter would love this approach - focused differentiation. A recipe for long-term business success rather than selling her soul for short-term financial gain.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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