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Starbucks - Two Examples of Financial and Non-Financial Methods of Motivation

Jim Riley

19th December 2010

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A couple of good examples here to use when illustrating the opportunities for some creative financial and non-financial methods of motivation. In this first article, we learn that Starbucks UK employees are to be given free shares in Starbucks Inc as part of a revised remuneration package. Will the so-called “bean stock” act as a motivational force for staff on a day-to-day bases?

In the second example, Starbucks staff and store managers are taken to work in a fairtrade coffee plantation to better understand the start of the supply chain that stretches from the coffee bean to the skinny latte in-store.

Lots of scope in these two articles for students to compare the methods being used.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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