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Stakeholders in action - the Bournville demonstration

Jim Riley

28th January 2010

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A nice visual example of stakeholder action in the Guardian today - pictures from the demonstration staged by Cadbury employees and their family & friends in protest at the Kraft Foods takeover. Some great quotes in this article too A good example to use when illustrating the different stakeholders in a complex business like Cadbury. Of course, the stakeholders that really matter (the business owners) were nowhere to be seen!.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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