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Sources of business ideas - the cyclepod

Jim Riley

10th September 2008

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Here is a good example of a small case study you could use to explain how personal experience can be the source of a successful business idea. In the case of James Steward, it was when someone stole his bike…

The business that James created as a result of his idea was Cyclepods. This article in the Sunday Times explains how he developed and financed the idea.

A great mini case study, partcularly for AQA & Edexcel AS Business Unit 1.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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