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Social Marketing

Paul Hoang

3rd June 2009

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David Yarwood, B&M teacher in Thailand, shares an interesting article about social marketing (Unit 4.1)...

Here is an interesting article providing an example of the British government using social marketing, it shows that just as commercial marketing campaigns can be unsuccessful, social marketing campaigns can also fail.

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Paul Hoang

Paul Hoang is Vice Principal at Sha Tin College, English Schools Foundation, in Hong Kong. He is passionate about teaching that is engaging for learners. Paul is a blogger and presenter for tutor2u.

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