Shawshank Redemption Meets Home and Car Insurance

Creative advertising agencies look to many sources for their inspiration in designing TV adverts. The challenge is constant - how to create a distinctive campaign that encourages viral recommendation. You may have seen the new series of MORE THAN Freeman adverts currently running on ITV & Sky. A stunning impersonation of Morgan Freeman by comedian/voice actor, Josh Robert Thompson is undoubttedly the reason these ads have proved such a hit, with millions watching and sharing them on Youtube, Facebook and Twitter.

Here is Morgan Freeman playing Red in the original movie. This famous scene is the inspiration for the MORE THAN adverts, utilising the amazing voice talents of

http://www.youtube.com/watch?v=n45R0eF1ctc

Now here is MORE THAN Freeman in two of the most popular ads from the hit series: