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Selling is the way to respond to a recession

Jim Riley

13th October 2008

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Mike Southon’s piece in the FT this weekend focused on how successful entrepreneurs take advantage of the opportunities, not the threats, posed by a recession…

Lots of useful business studies material in Mike’s article.

An economic downturn focuses most business on their cost base - quite rightly. But it is easy to forget the importance of investing in training and marketing, so that existing and potential customer relationships are sustained and built.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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