The humble loaf has long been the centre of creative adverts on television often designed to pull at the heart strings, evoke a sense of place and tradition and remind us of the humanity that goes into making every single bap, french stick or loaf of white sliced.

Warburtons has established itself as the second most highly rated grocery brand in the UK - some distance behind Coca Cola but perhaps that will never change. Their adverts are beautifully crafted and might work a treat in lessons on branding and the effectiveness of television advertising. Here is a small selection of my favourites together with a short video on the background to a Warburtons marketing campaign to launch a new product

Burnt Offering

Take Off

Warburtons - Award winning promotional marketing strategy created by Brass