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Secrets of the Superbrands

Tom White

26th May 2011

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There’s been loads of good business material in the first couple of shows in this three part series, so that it’s recommended viewing if you have some time over half term.

This link introduces the first programme, which covered the technology brands. The second episode was a real eye-opener into the world of fashion (I was fascinated to see how the ‘Superdry’ concept was developed) and the last episode will be on the trail of the global food and drink giants.

The link to BBC iPlayer is here.

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Tom White

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