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Revision Presentation - Understanding Customer Needs

Jim Riley

7th September 2011

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A new business needs to have an effective understanding of the needs and wants of customers in its target market segment. This revision presentation outlines the main methods of market research that a startup can use to identify those customer needs.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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