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Revision Presentation - Marketing and Competitiveness

Jim Riley

17th May 2012

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In this revision presentation we look at the key topic of competitiveness, in the specific context of marketing and market structure. We consider what is meant by the concept of “competitiveness” and what determines whether a business has a competitive advantage over others in the market or industry. The nature of competition in a market is also covered, including the key models of competition such as Porter’s Five Forces.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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