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Rebranding Starbucks

Jim Riley

4th March 2011

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Starbucks is set to change its logo on its 40th anniversary this year. However, thanks to the power of the internet, fans protested this change through blogs and tweets. Howard Schultz, the CEO of Starbucks has unveiled ambitious plans of selling alcohol as well as coffee apart from selling Starbucks-branded goods in supermarkets.

Will Starbucks join the likes of Gap and Tropicana (who had to revert back to their original logo after consumer protests) or will Starbucks’ new logo become a force to be reckoned with in the emerging world of alcohol as well as the entrenched market of coffee? Read the article here……….

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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