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Real Burger World - the Real Life Basis for Mobeen

Jim Riley

13th March 2008

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It is always interesting to find out more about the real businesses that inspire the pre-release case studies for AQA AS Business Unit 2&3. And we’ve managed to track down the inspiration for the May 2008 case study - Mobeen.

Channel 4’s Risking it All featured an entrepreneurial start-up called Real Burger World.

The Risking it All website has some good resources that would be useful if you wanted to introduce the business of the case study company (Mobeen) to students.

There is a short (3 min) video, and a couple of interviews with the entreprenuers involved.

Here is the link

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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