Main menu For students For teachers Explore our subjects Student events & courses

Explore

More for students
Sign in

Teaching Business

Blog

Q&A - What are the main aims of promotion?

Jim Riley

2nd January 2011

Share this content:

Promotional activities have a variety of aims:

For example, promotion aims to:

- Inform current and potential customers about the existence of products

- Explain the potential benefits of using the product

- Persuade customers to buy the product

- Help differentiate a product from the competition

- Develop and sustain a brand

- Reassure customers that they have made the right choice

Share this content:

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

You might also like

Exchange rates, and passing on the costs

29th November 2016

BUSS4 Research – It’s All About the Why, Not the What

8th October 2015

The Biz Quiz - 7 October 2015

7th October 2015

Doing Enough Studying?

6th October 2015

The Biz Quiz - 30 September 2015

30th September 2015

The VW Scandal - Deception Explained

24th September 2015

The Haka and Change Management

23rd September 2015

The Biz Quiz - 23 September 2015

23rd September 2015