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Protecting a business idea - its child’s play

Jim Riley

12th February 2011

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A neat little news story here to help illustrate the concept of trademark protection….

The Independent reports that the owner of Play-Doh (multinational toy giant Hasbro) has won a court case in which it claimed that a German competitor had infringed its trademarks and passed off its powdered dough mix as Hasbro’s. The competing brand - Yummy Dough - had used a promotional strap line “the edible play dough” which the court decided was designed to cause confusion amongst customers.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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