Main menu For students For teachers Explore our subjects Student events & courses

Explore

More for students
Sign in

Teaching Business

Blog

Protecting a brand - global giants struggle to fight off the counterfeit fakers

Jim Riley

31st August 2009

Share this content:

A super video here from the BBC which examines the significant growth of counterfeit goods flooding markets in the European Union.” A huge issue for global luxury brands - but do consumers really care too much if they are able to buy good quality fakes at prices substantially below those of the original brands?

Share this content:

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

You might also like

Exchange rates, and passing on the costs

29th November 2016

BUSS4 Research – It’s All About the Why, Not the What

8th October 2015

The Biz Quiz - 7 October 2015

7th October 2015

Doing Enough Studying?

6th October 2015

The Biz Quiz - 30 September 2015

30th September 2015

The VW Scandal - Deception Explained

24th September 2015

The Haka and Change Management

23rd September 2015

The Biz Quiz - 23 September 2015

23rd September 2015