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Product presentation with a plastic objective

Jim Riley

20th October 2009

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How does a restaurant encourage customers to come inside and then choose something suitable from the menu?

In Japan, the answer is to provide almost perfect plastic replicas of the menu choices for customers to view. This fascinating BBC Japan video works on several levels - illustrating huge value added in the production process, and also raising the topic of product promotion for a restaurant. Could it work in the UK?

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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