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Product life cycle - farewell as the Flip flops

Jim Riley

16th April 2011

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A great example here of how rapid changes in technology are shortening the product life cycles of products which only recently were enjoying rapid growth. Cisco, which bought the maker of the popular Flip video camera just three years ago, has announced that is to close the business. It cannot even find a buyer for the brand! The Guardian article explains the story behind the rapid decline of Flip which is closely linked to the similarly rapid growth of smartphone capabilities and ownership. Some good data in here too on market share.

http://m.guardian.co.uk/technology/2011/apr/12/cisco-flip-camera-smartphones?cat=technology&type=article

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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