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Pricing strategy in action - John Lewis (video)

Jim Riley

25th March 2010

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A nice short clip from the BBC series on JLP here - which focuses on how the business supports its pricing strategy “never knowingly undersold” through detailed market research on competitor pricing.

View video on John Lewis pricing research

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.