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Pricing Strategies | The World's Most Expensive Grapes

Jim Riley

1st September 2022

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Fancy paying up to $450 for a few grapes? I've got just the bunch for you.

Quality control is a key process shown in this fascinating video from Business Insider.

Japanese Ruby Roman grapes are distinctive for several reasons. Their size and colour are two important characteristics, but that’s not all.

In Japan, fruits are considered a luxury item that are often giving as gifts. Consequently, fruits need to look perfect (size, colour) and have just the right sugar content.

The very best grapes from the annual harvest command the highest premium prices. Which helps to explain the precision in grape farming illustrated in the video!

Why These 3 Japanese Fruits Are So Expensive | So Expensive Food | Business Insider
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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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