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Pricing in UK supermarkets

Tom White

28th November 2010

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Some good materials in the press this weekend about supermarket pricing deals that aren’t quite what they seem. Some commentators suspect dodgy dealings but this BBC video clip takes a more charitable view - that product ranges are so vast, pricing so complex - that errors crop up.

There’s some more on this at OFT warns retailers about ‘misleading’ offers

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Tom White