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Non-price Determinants of Demand [Advertising]

Jim Riley

17th October 2011

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This clip is something I used today with both my AS Business set when we discussed shifts in demand curves and also my GCSE Year 11 Business set when discussing the importance of promotion within the marketing mix. Goes down a treat.

The Churned have been around a few months now. Here is an earlier music video from 2010: the Yeo Valley Rap

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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