Nokia: Elop on Culture, Technology and the Economy

A brief interview here with Stephen Elop in January 2013 which will be useful for teachers & students following the progress of Elop's turnaround strategy for Nokia.Nokia is currently going through a significant change programme. Elop explains how the firm has focused Nokia employees on three key behaviours that are expected to drive the change in culture that Nokia needs: accountability (taking responsibility), urgency (doing things quicker) and empathy (being less arrogant).Elop also explains briefly how the external environment is providing increasing threats to Nokia which needs increased planning and thinking.