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Nissan profits from a recovery in demand

Jim Riley

30th July 2010

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A neat video here from the BBC which highlights how Nissan is enjoying a recovery in profitability as global demand for its vehicles grows after the recent recession…

Some useful concepts are covered here:

- Emerging markets are driving demand
- But demand from mature economies like US & Japan is still weak
- Manufacturing costs (particularly steel) continues to put pressure on profit margins
- An appreciation in the value of the Yen reduces the value of overseas earnings when they are sent back to Japan

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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