Main menu For students For teachers Explore our subjects Student events & courses

Explore

More for students
Sign in

Teaching Business

Blog

Niche marketing?  Its Pants

Jim Riley

15th May 2010

Share this content:

I love this short video from the BBC which showcases a small business that has “found a need and filled it”. The product? Pants. Knickers. Bloomers. A hard-to-find product in mainstream retailers, this business really does add value by stocking underwear that will appeal to the larger-than-life customers. A classic.

View BBC Video

Share this content:

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

You might also like

Exchange rates, and passing on the costs

29th November 2016

BUSS4 Research – It’s All About the Why, Not the What

8th October 2015

The Biz Quiz - 7 October 2015

7th October 2015

Doing Enough Studying?

6th October 2015

The Biz Quiz - 30 September 2015

30th September 2015

The VW Scandal - Deception Explained

24th September 2015

The Haka and Change Management

23rd September 2015

The Biz Quiz - 23 September 2015

23rd September 2015