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MySpace v Facebook - Can the MySpace CEO really change strategy successfully?

Jim Riley

3rd December 2010

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This is a fantastic four-minute video interview for more advanced business students - and particularly those who wish to learn more about strategy. In quite a hard-hitting interview, the new CEO of social networking site MySpace (owned by News Corp) tries to explain how he is going to change direction in response to the competitive challenge posed by Facebook. Are you and your students convinced by what he says?

Here is the video…

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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