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Motivation in action - the stairs theory

Jim Riley

12th October 2009

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How does a business motivate its staff to focus on the activities that are most effective? The trick is understanding the nature of human behaviour. Make something fun - and more people will do it more of the time….

Take this simple, but fascinating experiment carried out in the entrance to a subway station in Sweden. How do you motivate people to climb stairs rather than take the escalator?

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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