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McDonalds Commercials in the U.S vs China

Graham Prior

16th October 2013

This is a great little video (although the voice is a 'tad' monotone) about how McDonalds presents its commercials differently in the U.S and China in order to appeal to each distinct cultural market.

What I found significant is that in the U.S, McDonalds commericials focus largely on fun over family and quantity over quality whereas in order to appeal to the Chinese market, McDonalds commercials focus on long-lasting relationships and quality emphasising family over food and strong family relationships.

Nice....

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