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Blog

Marketing mix changes

Jim Riley

9th February 2010

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This article analyses marketing strategies incorporated by businesses in the Food and Beverage industry in the face of external environment changes and how they have adapted their Marketing Mix to suit these changes. Marketing Mix changes

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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