Main menu For students For teachers Explore our subjects Student events & courses

Explore

More for students
Sign in

Teaching Business

Blog

Market Segmentation for the 21 Century

Jim Riley

14th October 2014

Share this content:

Companies like to segment markets .It allowed them can tailor their marketing mix to meet different consumers’ needs.

In recent years, technology has made segmentation much more effective. Tesco can design personalised marketing campaigns based on club card date while Facebook will select adverts to show after analyzing users’ profiles.

Now technology is starting to allow outdoor media segment its audience. This short video clip explains for facial recognition software can detect viewers’ age and even their gender to show them advertisements appropriate to them.

It is great to use as a starter to get students thinking about the benefits of segmentation and targeting.

https://www.youtube.com/watch?v=SswZSFdrQF0

Share this content:

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

You might also like

Exchange rates, and passing on the costs

29th November 2016

BUSS4 Research – It’s All About the Why, Not the What

8th October 2015

The Biz Quiz - 7 October 2015

7th October 2015

Doing Enough Studying?

6th October 2015

The Biz Quiz - 30 September 2015

30th September 2015

The VW Scandal - Deception Explained

24th September 2015

The Haka and Change Management

23rd September 2015

The Biz Quiz - 23 September 2015

23rd September 2015