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KFC’s success in China: Great video for AQA BUSS4 research theme

Graham Prior

16th October 2013

 This is a great, in-depth video from former KFC executive Warren Liu on KFC's remarkable success in China. The video is just short of 16 minutes but is certainly worth showing students.

 In the video, Warren analyses some of the key 'ingredients' of how KFC succeeded in China via looking at some of the internal and external factors which contributed to their amazing growth within China.

 Warren also supports what we said in the recent BUSS4 CPD days in that, in many markets, China could be classed as an emerged economy, or as Warren talks about, at the 'high end' of the emerging economy 'spectrum'.

 Lovely............

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