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Innovation and Invention - the Toy Story

Jim Riley

23rd December 2010

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A real seasonal treat for you here - which you’ll end up using throughout the year. From product concept to final finished design. The process of designing a new toy is more complex than you might imagine. This terrific four-minute seasonal video from the BBC is just perfect for illustrating the new product development process. Lots to discuss, including the need to use market research; computer-aid design; creating prototypes; the role of production prototypes in selling a new product idea to a toy manufacturer; making sure a new toy has a USP

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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