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Innocent Drinks & Coca-Cola - Interview with Richard Reed

Jim Riley

13th April 2009

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A terrific 4-min radio interview here between Eddie Mair (Radio 4) and Richard Reed (Innocent Drinks co-founder). Superb stimulus material for business strategy lessons - particularly if you want to explore the potential conflicts between strategic growth and maintaining a specific ethical stance supported by your customers.

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To support the interview, it would be worth students also looking at this in-depth analysis of the Innocent / Coca-Cola deal in the Independent

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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