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Royal Mail reach out to customers with Wallace & Gromit

Jim Riley

30th September 2010

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A lovely little article which can be used to start discussions about a whole host of business topics.

A lovely little article which could be used as a start to a Business Studies lesson, as to why Royal Mail have decided to team up with Wallace & Gromit.

Questions like what are the benefits of this for Royal mail and Ardman?
Why have Royal Mail gone down this route?

I have found it useful when talking strategy with my Year 13’s at the start of the AQA BUSS £ unit to get the brains working. Works well with the GCSE classes as well.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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