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How to beat the tourism competition?  Be the “steepest”

Jim Riley

31st August 2009

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Destinations fighting for a share of the visitor attraction market have to constantly invest in the visitor experience in order to create a point of difference. For Flamingo Land in North Yorkshire, the focus is on offering thrill-seeking visitors the biggest, the best and (in this case) the steepest ride available.

What better way to promote a new attraction than to invite a BBC journalist to take the latest investment for a trial ride and then for the video to become one of the BBC’s most watched in recent days?

Enjoy.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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