Typically the success of UK firms in the USA has been mixed, Fresh and Easy the American Tesco, pulled out last year after making losses for 6 years. This ended up costing the company £1.2bn and affected their reputation.Other firms who havent been successful - HMV pulled out in 2004Laura Ashley sold its US chain for a dollar in 1999Marks & Spencer lost money when it sold US fashion chain Brooks Brothers in 2001Sainsbury's sold its Shaw's upmarket grocery chain in 2004http://www.bbc.com/news/business-28756060 This is a great article for looking at enterprise, marketing strategy and growth as well as other topics on the A Level syllabus.

However some firms have been successful -

http://www.bbc.com/news/business-28756060

The article discusses UK folding bike maker Brompton, who in 2008 employed their first US employee -60-year-old Ed Rae. A year later he opened their first US based store. With the company's bikes now being sold at 100 bike shops across the US and Canada.

This could make a great starter for students to think about WHY this product has been successful in the USA and why other businesses may have failed.