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How Dominos Pizza Uses IT to Power Sales Around the Globe

Jim Riley

10th November 2012

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When you get a Dominos Pizza delivered you're very much dealing with a local provider. Hopefully it arrives within 30 minutes, piping hot and you are happy. What you don't really see with that delivery is the incredibly complex, data-driven IT systems that Dominos provides to its franchisees around the globe.

In this five minute video interview with Kevin Vasconi, chief information officer of Domino's Pizza, explains how his company is "data-driven" as it pushes into online ordering and global point-of-sales. He tells the FT's Paul Taylor that on "Super Bowl Tuesday" Domino's runs an IT "war room" to cope.


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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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