Main menu For students For teachers Explore our subjects Student events & courses

Explore

More for students
Sign in

Teaching Business

Blog

Google on the changing face of advertising

Geoff Riley

8th October 2010

Share this content:

The official Google blog today carried a feature on a conference call held by Google to outline their views on where display advertising is heading over the next few years. There is a clear shift towards making stronger and more effective use of social networks to target consumers and to gain valuable feedback from people (and their friends) about the types of ads they like and wish to see more of and also the reverse. It makes for interesting reading and might be a good article to push towards students interested in reading more about innovations in online marketing and advertising. Here is the link.

Share this content:

Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

You might also like

Exchange rates, and passing on the costs

29th November 2016

BUSS4 Research – It’s All About the Why, Not the What

8th October 2015

The Biz Quiz - 7 October 2015

7th October 2015

Doing Enough Studying?

6th October 2015

The Biz Quiz - 30 September 2015

30th September 2015

The VW Scandal - Deception Explained

24th September 2015

The Haka and Change Management

23rd September 2015

The Biz Quiz - 23 September 2015

23rd September 2015