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Globalisation and Indian Coffee Houses

Jim Riley

27th November 2010

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India is one of the emerging markets which is being targeted by the multinational coffee chains. But the likes of Starbucks will face intense competition from state-subsidised coffee houses, as this excellent video below demonstrates. Some cracking business studies concepts in there.

From the BBC intro: The Indian Coffee House in Kolkata has been an institution for more than 50 years. It has been a place where politicians, activists and intellectuals have come to converse over a cup of coffee. But as the number of modern western cafes increases, it is feeling the squeeze of competition.

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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