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Forget motivation theory - lets try to demotivate people

Jim Riley

5th October 2009

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It turns out motivation theory may had it the wrong way round after all. According to this web site, the trick is to focus on “demotivators” - an approach that seeks to increase success by lowering expectations…

Of couse Demotivators is somewhat tongue in cheek - but amusing and through-provoking at the same time!

The Pessimists Mug would make a great present for anyone in a business whose glass is never more than half full - but what leads someone to have such a view on life?

Then there are the range of demotivational posters - lots of alternative takes on common business studies concepts here. A fun activity would be to ask students to come up with some alternative, demotivational perspectives on a sample of business terms - e.g. what do “adding value” and “objectives” really mean?

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.