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Fashion retailing finds its home online

Jim Riley

11th September 2010

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A fantastic video here which can be used to illustrate the changing distribution patterns in fashion retailing. This is a topic which will be highly relevant to (and popular with) so many students - and it is a great example of how a retailing market can be changed fundamentally by a combination of improving technology and changing consumer (buyer) behaviour.

Here is the video:

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.