For a different story of a new business start-up try this radio interview with Europe’s first camel farmer in Holland. The milk is already widely used in Africa and India, and is believed to have curative properties for diabetes and possibly for a wide range of bowel conditions, and apparently tastes little different to cows’ milk. If you use this in the classroom you might want to use the following questions for discussion:

Why are camels much harder to keep than cows?

What benefits do the farmer and the dutch government hope that the milk may have as a USP?

What hurdles did the farmer have to overcome in setting up the business?

What markets should the farmer target and why?