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Emerging Markets - How NOT to set up a business in China

Jim Riley

11th January 2010

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This is hilarious - but also packed full with great insights for AQA (BUSS4) students or others wanting to learn more about the potential downsides and risks of setting up a business in China. The article describes the painful experiences of a UK entrepreneur who set out to make his fortune in China - making and then exporting scooters. Well worth a read, and a great source of discussion with students. Lots of scope for follow-up activities too - what could have been done differently?

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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